Falcons & Allies is David Baker, a Digital Product, Service and Experience Designer based in the West Midlands, UK.
I’m thrilled to introduce myself as a designer with over 25 years of experience, crafting intuitive and engaging experiences across a broad spectrum of products, platforms, and industries. My journey has spanned in-house roles, agency positions, and freelance projects, all driven by a passion for solving complex challenges and creating seamless user journeys that align user needs with business goals.
I never stop learning. My expertise encompasses creative direction, branding, user interface design, user research, information architecture, accessibility, and service design. I have a strong record of leading teams, and taking design projects from the initial concept to completion, working closely with cross-functional teams, and performing usability testing to validate and refine design solutions.
As a designer, I am dedicated to creating meaningful experiences that positively impact users’ lives. My approach is always user-centred, emphasising empathy, creativity, and continuous iteration. With a sharp eye for detail, I constantly seek opportunities to enhance usability, accessibility, and the overall quality of the products I work on.
On this site you’ll find a small selection of personal client work, please get in touch if you’d like to see my commercial portfolio.
If you have a project you’d like to discuss then please don’t hesitate to get in touch.