Falcons & Allies

My skills & expertise

Shaping products & services from first idea to final experience

I’m a designer who enjoys working across the full spectrum of design — from strategy and service definition to hands-on interface craft. Over the years, I’ve built a broad mix of skills that help me connect the dots between people, products, and business needs.

I love bringing ideas to life: exploring insights through research, shaping journeys and flows, building prototypes, and refining the visual details that make an experience feel effortless. I’ve also spent time creating and managing design systems, guiding accessibility best practice, and helping teams embed design thinking into how they work.

I’m comfortable working in complex organisations, collaborating with stakeholders, and mentoring designers along the way. My goal is always the same — to create products and services that make sense, feel right, and deliver real value for the people who use them.

Skills

Service Design

Creating, optimising, and improving services to ensure they are functional, user-centered, and efficient. I blending aspects of design thinking, user experience (UX) design, business strategy, and systems thinking to build end-to-end services that meet both user and business needs.

User Research & Empathy Building
Service Blueprinting
Journey Mapping
Prototyping & Testing
Strategic Alignment & Stakeholder Management

Product Design

Blending creativity with user-focused functionality, I deliver projects from ideation through to prototyping, designing engaging and intuitive interfaces. My goal is to create solutions that enhance user experiences, resonate with audiences, and contribute to business success.

UI Design
Wireframing and Prototyping
HTML/CSS/JS
Interaction Design

Design Systems

I bring extensive experience in designing and building government level design systems that establish a consistent, efficient, and cost-effective framework. This approach streamlines both design and development, reduces design debt, sets accessibility standards, and enhances overall consistency across the product.

Foundations
Components
Documentation and Accessibility guidance
Governance and maintenance

Brand Design

With a history ground in Graphic and Brand Design I love crafting experiences for new and existing brands. I combine creativity with a strategic insight to craft compelling visual identities that resonate with target audiences and embody a brand’s values. Creating cohesive designs that communicate a brand’s message consistently across all touchpoints, from logos and typography to digital assets and packaging. By deeply understanding market positioning and audience needs, they develop memorable, impactful designs that foster brand recognition and loyalty.

Brand Design
Brand Strategy
Visual Design
Creative Direction
Art Direction

Digital Accessibility

I have won national awards for my approach to inclusive design. I bring a deep understanding ensuring that digital products are usable for people of all abilities. Applying accessibility standards and best practices across projects, enhancing usability and compliance while fostering inclusivity. With expertise in evaluating websites, applications, and digital content for accessibility, they address barriers for users with disabilities and collaborate with cross-functional teams to implement accessible solutions.

Accessibility Consultancy
Digital Accessibility Specialist
Inclusive Design Lead
Web Accessibility Analysis

Microsoft SharePoint

I’ve created custom, user-friendly SharePoint sites that enhance collaboration and productivity. Tailoring layouts, navigation, and functionality to meet specific organisational needs, optimising user experiences while ensuring seamless integration with other Microsoft 365 tools. With a focus on user accessibility, branding consistency, and efficient workflows, i’ve helped transform SharePoint into a powerful, intuitive platform for document management, communication, and data sharing.

SharePoint Designer
SharePoint Administration
SharePoint UX/UI
SharePoint Content Management