Background
Bringing augmented reality to construction sites
Interactive was an ‘R&D’ initiative we set up to look at technology and see where it could add new benefits in our existing workflow.
One of the products I created was for our hoardings team and allowed users to scan existing graphics on hoardings and advertisements to reveal augmented reality content. This consisted of interviews with site managers and staff. Footage of construction and overlays of station visuals. This then went from an initial proposal, into production and is now live.













